Sunday, April 11, 2010


Well, that’s me. I’ve come to a crossroads in my life and I’m ready for a change. Actually, that’s not quite true. I lost my job two years ago and it kind of forced me to change…which is both good and bad. The good part is that it forced me to think about what I’m going to next and the bad part is that all the jobs I apply to think that because I’m 55 (and despite the fact that I have been working full-time since I was 19 and spent 32 years at the same company) I am over-the-hill, I have nothing to contribute, and I’m not up-to-date on social marketing skills. I admit it…the latter part is true about social networking, even though I thought of a fantastic name for a Facebook fan page called “The Castaways” which would encompass all the people in my position :)

Due to the aforementioned facts, I have decided that I must (along with many other people my age) “reinvent” myself. In order to do this, I started with determining what I don’t want to do and here’s what I determined:


Buzz (I don’t even want to read about it to find out what it is.)
Twitter (I'm not creative enough and can barely follow telephone conversations let alone RT’s and comments with total strangers.)
Facebook (Did you ever hear of a telephone or writing a letter?)
LinkedIn (I have to admit that this is the “best” of the “worst” and I can actually see where it might lead somewhere.)
Blogging (I'll do it if I have to even though cyberspace is not my idea of communicating.)
Design a website.
Be stuck behind a computer all day long.


Have a lemonade stand and sell my vintage greeting cards (Translation: NO social networking).
Develop a strategic partnership with another company that will allow me to achieve this goal.

In a Nutshell

My dad was a newscaster for WWJ TV and Radio when I was growing up in the Midwest during the 1950’s and 1960’s and photography was his hobby. A few months ago I was looking at our family photos, which consist of approximately 1,200 slides, and decided to start designing vintage photo greeting cards. My dad’s photos truly depict a pictorial essay of a typical 1950’s/1960’s childhood that captures an era in time. I am convinced that these photos should remain together as a collection. My father was a great photographer and the pictures tell the story and convey the essence of a typical midwest childhood during the 50's and 60's.
If you're interested in developing a strategic partnership, you can view our social networking "lemonade stands" here:
and here:
and here:
And then, if you want to develop a strategic business partnership, contact me at or, better yet, (949) 310-0135 and we can actually in the Good Old Days :)